SHERAA & Sharjah Youth Council In Partnership To Strengthen Start-up Ecosystem

The 9-part series to provide aspiring entrepreneurs opportunity to enhance skills, share knowledge, and support each other.

July 8th, 2019, Sharjah (UAE): Creating strong, inclusive and innovative start-up communities, the Sharjah Entrepreneurship Center (Sheraa) and Sharjah Youth Council (SHJYC), have come together to host their first ever workshop series.

Set to take place from June 22ndto July 06th  2019, the 9-part series will provide aspiring entrepreneurs the opportunity to enhance their skills, share knowledge, and support each other; further building a vibrant entrepreneurship ecosystem.

Taking place over a course of 3 weeks (7 workshops and 2 talks), the workshops core objective is to generate tech-enabled solutions for existing real-world problems. Attendees will learn and understand how to validate their ideas through various tools such as, the business model canvas, value proposition, customer interviews and competitor analysis. Additionally, they will also identify key steps required to launch a tech-enabled start-up.

Najla Al Midfa, CEO of Sheraa said, “ We pride ourselves on being present during these moments of community building, where new paths for entrepreneurs are paved, and genuine relationships with like-minded parties are developed. One of the key themes of the Sharjah Youth Council, has been entrepreneurship, and thus, this came as a natural partnership to help inspire and encourage the youth in their contribution towards the UAE’s future success.”

HE Saeed Al Nazari, The Director General of Federal Youth Authority, praised the role of the Sharjah Entrepreneurship Center (SHERAA) in empowering the aspired young people to acquire sustainable projects through a series of constructive and motivational ideas with high competitive capabilities, in order to keep up with the needs of society and have a positive impact in their communities.

Participants will also get to be a part of Sheraa’s monthly “From Idea to Startup Series”, an event that focuses on having a speaker share their entrepreneurial journey, discuss failures, and also provide insights on contributing to the overall entrepreneurship ecosystem of the UAE.

Upon completion, all attendees will receive a certificate of completion from Sheraa and SHJYC.


About Sheraa (Sharjah Entrepreneurship Center):

Launched in January 2016, Sheraa (Sharjah Entrepreneurship Center) is a platform that supports entrepreneurs. From strategically transforming ideas into reality, to effectively nurturing established businesses, to promoting networking opportunities with investors and stakeholders – it cultivates change-makers and builds a thriving entrepreneurship ecosystem.

Sheraa – ‘Sail’ in Arabic –  runs four different programs that are tailored to every stage of the entrepreneurial journey : Idea Lab, Pre-seed, Seed, and Series A.

Idea Lab breaks down an entrepreneurs business model, and ensures proof of concept. Pre-seed, consists of customized deep-dive sessions and interactive workshops on topics such as project management, rapid prototype testing, financials, pitch rehearsals, as well as personal and team strength training. The Seed program addresses a startups key milestones in the journey of growth, focusing on marketing channels and enhanced customer experience. Lastly, Series A is an in-depth program, helping advanced startups refine their strategy, internal processes, and external customer experience to ready them for the next stage of growth.

Sheraa, a non-profit government organization, is headquartered at the American University of Sharjah and hosts a thriving community of ambitious entrepreneurs. The second Sheraa hub, launched in September 2018, is located at the University of Sharjah.

Since its’ inception, Sheraa has successfully built a community of over 7,000 entrepreneurs and ecosystem players. Validated 300+ ideas through the Idea Lab, and graduated over 70 start-ups from the programs. In addition, Sheraa start-ups have generated over $19 million in revenue and raised over $14 million in investment.

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