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Global leadership coach Marshall Goldsmith and Sally Helgesen launch corporate guide for women in Dubai

May 14th, 2018, Dubai (UAE): How Women Rise, a corporate guide for women written by women’s leadership expert Sally Helgesen and #1 global leadership coach Marshall Goldsmith, launches in Dubai with an elite business workshop hosted by Yardstick Marketing Management, a 360-degree marketing firm in the UAE and Right Selection, a local-based international speaker’s bureau.

Hosting an invite-only conference for the top female entrepreneurs, businesswomen and corporate big-wigs in the city, Yardstick Marketing alongside Right Selection hosted the event with key expert Marshall Goldsmith pulling excerpts of his book for a workshop with the attendees. Marshall Goldsmith teamed up with women’s leadership expert Sally Helgesen to cowrite How Women Rise, a book that draws examples from Marshall’s previous best-seller, What Got You Here Won’t Get You There to show women tactical approaches to avoid certain key detrimental habits that can potentially leave them ‘stuck’ in their careers.

At a women’s invite-only launch event in Dubai, Marshall Goldsmith, #1 best-selling author and leadership coach, provided industry-specific insights and helped some of the top female corporate leaders in the city identify and overcome roadblocks to success with his book, How Women Rise

Co-writing with women’s leadership expert, Sally Helgesen, Marshall Goldsmith has iterated the 12 habits that hold women back from further rising in the corporate hierarchy

The breakfast event was powered by Ultimate 48 Hour Author Middle East and hosted at W Dubai – Al Habtoor City. The W brand is renowned for its ongoing support of inspiring, powerful women, providing a number of platforms such as the global #WhatSheSaid speaker series – where high achieving female entrepreneurs and leaders share their work and vision with eager audiences. W Dubai – Al Habtoor City was delighted to host the How Women Rise event with Marshall Goldsmith to continue the conversation and brand support of dynamic women.

Anishkaa Gehani, Founder & CEO, Yardstick Marketing Management, said, “Being a female expat with her own business in the UAE myself, I read and found Marshall Goldsmith’s How Women Rise a very definitive guide to the kind of situations women often get themselves ‘stuck’ in, as a result of either not actively promoting themselves, letting others take credit, and other more women-centric workplace habits. For this reason, I am happy to have been an active part of this launch alongside Right Selection and having worked with Marshall to positively impact the vision and career choices of these women.”

Gautam Ganglani, Managing Director, Right Selection Speakers Bureau +, said, “We are pleased to have partnered with Yardstick Marketing to bring back Marshall Goldsmith to Dubai for his latest release, How Women Rise. It’s an honor to work with one of the top leadership coaches to and spread the word on how women can help themselves and their careers takeoff, and how successful women can rise higher by letting go of the bad habits often incubated and inculcated by one’s own workplace. We are happy with the response and look forward to such alliances in the future.”

How Women Rise is a self-help women’s guide to climbing up the proverbial corporate ladder by #1 leadership expert Marshall Goldsmith.

About Marshall Goldsmith

Dr. Goldsmith is the author or editor of 38 books, which have sold over 2.5 million copies, been translated into 32 languages and become listed bestsellers in 12 countries. recently recognized their ‘100 Best Leadership & Success Books’. His books, Triggers and What Got You Here Won’t Get You There, were both recognized as being in the top 100 books ever written in their field.  Marshall is one of only two authors with two books on the list.  His other listed bestsellers include: MOJO, Succession: Are You Ready and The Leader of the Future. Marshall’s newest book, How Women Rise, with lead author, Sally Helgesen, is a Bookscan #1 book for Women in Business and a Top Ten Business Bestseller.

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About Yardstick Marketing Management

Yardstick Marketing, the 360-degree integrated marketing agency, kick-started its journey in 2012, and has since worked with over 750 brands locally and worldwide. The agency offers complete Public Relations and Media Event Management solutions, as well as advertising, media buying, print and publishing, digital marketing, design, branding and social media services. Yardstick delivers accountable, effective and thought-provoking PR as well as handles all aspects of media operations.

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 About Right Selection Speakers Bureau +

A speaker’s bureau dedicated to bring best personalities to platforms that offer their message the widest outreach, Right Selection Speakers Bureau + is a boutique bureau based in the Middle East.  The list of speakers by the bureau is a carefully selected number of personalities representing the world’s finest transformational gurus, deep thinking futuristic leaders, motivational speakers and leading business minds.

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