HERstoryUAE: Helen McGuire

Co-Founder and Director, hopscotch.ae, Helen McGuire in focus.

Helen McGuire is the Co-Founder and MD of Hopscotch. Formerly the Head of Digital Content at Impact BBDO/Proximity, she launched Hopscotch in March 2016 whilst seven months pregnant with a mission to enable professional women to play a part in the workplace in the Middle East, no matter what their personal commitments. The company now employs a strong team across events and recruitment; has welcomed thousands of women to its database since launch; set up successful skills workshops with key clients and placed women in a variety of roles. Helen is a mum of two – Clementine (two) and Arlo (nine months) – and lives with her husband in Dubai.

Having moved to the Middle East in 2012 to join Impact Proximity, Helen successfully grew the Digital Content Team from scratch to encompass key client work across the Impact Group regionally and globally. On taking a maternity break to have her first child (Clementine, pictured) in 2015, she began to understand the pressures felt by women who wish to work but were unable to find flexible options to suit their family commitments. And so the idea of Hopscotch was born and grew with the help of her husband, Justin McGuire, CEO of MCG Recruitment Group.

Helen spent 12 years in London prior to 2012, working in the digital and music industry, primarily for the BBC. She successfully piloted and presented her own music radio show in 11 countries globally (Join The Dots Radio) and DJ’d internationally as a hobby. On moving to Dubai, she was the first female resident DJ at 360 (Jumeirah Beach Hotel). An avid explorer, she has visisted over 35 countries worldwide and in her spare time is learning Photography.

ABOUT HOPSCOTCH: Hopscotch is the first recruitment company in the MENA region to launch an offering purely for female professionals looking for flexible working. Launched in 2016, the company is spearheaded by husband and wife team Helen and Justin McGuire.. A division of the MCG Group, the newly launched company offers flexible working options, catering to professional women and also supports and encourages women back into the workplace by offering exclusive skills workshops and sessions to registered talent.

ABOUT MCG Group: MCG Group of Companies is a leading international recruitment, search, talent and HR consultancy specialising in the integrated communications and digital technology industries. MCG Associates and its sister company, Kemistry, connects many of the world’s most innovative and respected organisations with top talent across the entire career lifecycle- from exceptional graduates to top-ranking business leaders.


For more information, please contact:

Email: helen@hopscotch.ae, Phone: +971 56 708 9630

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