Beauty More Than Skin Deep

Huda Beauty Pledges AED1 million to the ‘100 Million Meals’ Campaign.
Beauty Not Skin Deep

April 20th, 2021, Dubai (UAE): Huda Beauty, Dubai-based beauty and cosmetics company, has pledged AED1 million to the ‘100 Million Meals’ campaign that aims to provide food parcels for disadvantaged individuals and families across 30 countries during the Holy Month of Ramadan.

Huda Beauty’s contribution will help provide one million meals to beneficiaries in targeted nations spanning the Middle East, Asia, Africa, Europe and Latin America.

Beauty Not Skin Deep

Huda Kattan of Huda Beauty.

Huda Kattan, Founder & Chairwoman of Huda Beauty, said “this past year has seen so much struggle around the world, so we’re honored to take part in the humbling humanitarian aid initiative, ‘100 Million Meals,’ that will be distributing food parcels to disadvantaged individuals during the blessed month of Ramadan.”

Urging the public to donate, Kattan said, “Together, we can make a difference.”

Massive donations continue to pour in from individuals, businessmen and companies inside and outside the UAE since the Ramadan campaign launched on April 11 to provide food parcels that empower vulnerable communities to prepare their own meals. Every AED1 donated helps provide one meal for beneficiaries in targeted countries across the world.

Food distribution has already begun in several countries through an integrated network of collaborations between the campaign’s organizer Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the UN World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), Food Banking Regional Network, and humanitarian organizations in beneficiary countries.

The campaign is part of UAE’s contribution to global efforts to combat hunger and malnutrition, exacerbated by the outbreak of COVID-19.  Today, more than 52 million people in the MENA region are undernourished, and most of them women and children.

Donation Channels

Donations to the ‘100 Million Meals’ campaign can be made through four simple ways: website, SMS, bank transfer and call center.

Entities and individuals can donate as little as AED10 to provide 10 meals, rising to AED500, through the campaign’s website A bank transfer also enables people inside and outside the UAE to donate through Dubai Islamic Bank (AE080240001520977815201).

Companies and people residing in the UAE can donate by sending “Meal” on SMS to the specified numbers (Du or Etisalat) listed on the website, while big monetary donations can be made by reaching out to the campaign call centre on the toll-free number 8004999.

Huda Beauty

Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become a global cosmetics company offering more than 140 unique products online and in beauty shops across the world. The company has recently announced new product lines for skin care and fragrance.


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