Dubai, UAE | June 2025: Ananke, the pioneering new media and development platform amplifying inclusive narratives from the Global South, is proud to announce the appointment of Namrata, Founder of Keemiya Creatives, as its Director – Operations.
This strategic appointment comes at a significant inflection point in Ananke’s journey as it expands its mission to build an inclusive, equitable digital ecosystem for diverse voices, particularly women, girls, and gender-diverse individuals across South Asia and beyond. Namrata joins the collective in a fractional, non-executive leadership capacity, bringing with her a decade-long legacy of shaping impactful publishing, editorial, and content strategy frameworks across the region.
Namrata
A literary entrepreneur, editor, and cultural strategist, Namrata has been at the forefront of publishing conversations in India and South Asia through Keemiya Creatives for over a decade now. Her work, including collaborations and tools that sit at the intersection of publishing, tech, and storytelling, has enabled over 250 authors and institutions to tell their stories with clarity, purpose, and cultural resonance. At Ananke, she will lead the development of operational and editorial frameworks, helping lay the groundwork for a sustainable, values-driven future.
“I am absolutely thrilled to welcome a trailblazer like Namrata as Ananke’s Director Operations. Aligned with the platform’s vision of highlighting and celebrating voices from across the Global South and beyond, she brings with her a strong sense of integrity, empathy and authenticity – much-needed traits in a world divided by hate, bigotry and biases. Ushering in the next chapter, Namrata brings with her core values of excellence in publishing, an unwavering commitment to quality journalism, an ardent pursuit of social justice, and a relentless drive for innovation. She is someone deeply admired for her reliability and trustworthiness. I am looking forward to seeing Namrata building on Ananke’s legacy of delivering impact and holding power accountable as well amplifying marginalized voices and executing creative approaches to storytelling.” Sabin Muzaffar, Founder & Editor-in-Chief, Ananke.
Speaking on the opportunity, Namrata shared:
“Ananke has long been a space I have admired, for its editorial courage, its commitment to gender equity, and the quiet but powerful way it fosters dialogue in the digital realm. I am honored to support the creation of operational scaffolding and strategic clarity that aligns with its values. This isn’t about bringing systems to a platform, it’s about co-creating a new rhythm, together.”
As Ananke enters this new chapter, the platform remains committed to its core ethos: facilitating inclusive conversations on global issues through mentorship, publishing, and media development. The addition of Namrata underscores Ananke’s intent to root its growth in South Asian wisdom, intersectional practice, and collaborative leadership.
About Ananke
Founded in 2014 by Sabin Muzaffar, Ananke is a digital platform committed to fostering inclusive, intersectional narratives and highlighting gendered perspectives on issues like education, sustainability, tech, health, and climate change. The platform has published widely-read special editions on the Day of the Girl, Women’s Economic Empowerment, and more, and continues to mentor emerging leaders through its capacity-building programs.
About Keemiya Creatives
Founded by Namrata, Keemiya Creatives is a literary and editorial consultancy offering strategic support to authors, publishers, and organizations across India and South Asia. With a focus on storytelling that empowers and elevates, Keemiya Creatives blends craft with purpose.
For media inquiries or interview requests, please contact:
media@anankemag.com
contact@keemiyacreatives.com
www.anankemag.com
