Expo 2020 Dubai, Sheraa join hands to empower young innovators

Expo 2020 Dubai, Sheraa support young innovators on their entrepreneurial journey.

February 17th, 2019, Sharjah (UAE): Expo 2020’s innovation and partnership programme, Expo Live, has joined hands with the Sharjah Entrepreneurship Center (Sheraa), to provide a bespoke program that is set to empower young innovators, with tools necessary for the next stages in their entrepreneurial journey.

The tailored program set to begin its first session this month, is for those already enrolled in the existing Expo Live University Innovation Programme, where innovators will be mentored by Sheraa’s in-house team of experts to develop skills and strategies, that can be used within all phases of a new company’s growth. The program, which runs from February 2019 to April 2019, will provide educational sessions that include both theoretical and practical components on ideation, validation and product development.

“Entrepreneurship plays an influential role in the economic growth of a country and harnessing it can contribute to a prosperous society. We are extremely excited to support Expo Live with their goal to inspire future generations on their potential to positively impact the environment and generate real social value. Sheraa takes pride in supporting start-ups and is keen to offer solutions that directly affect productivity, wellbeing and overall contribution to the economy.” said Najla Al Midfa, CEO of Sheraa.

Participants will explore a range of topics, including market research, pitch training, story mapping, persona creation, vision & goal setting, and defining product features of the Minimum Viable Product (MVP).

Fatma Ibrahim, Assistant Manager – Expo Live at Expo 2020 Dubai, said: “We are proud to support young innovators across the UAE through the University Innovation Programme, and this marks another significant step in their development.

“The Sheraa programme will provide invaluable knowledge and guidance to our student teams, as they develop creative solutions to global challenges that affect the region. This initiative is bringing to life the Expo 2020 Dubai theme ‘Connecting Minds, Creating the Future’, and we can’t wait to see what our young innovators will achieve next.”

Following the completion of this program, participants will be given a one-month period to implement what they learnt, after which, Sheraa will host a graduation day to celebrate their achievements, pitch their start-ups, and showcase their MVPs to a panel of Sheraa experts. Graduation certificates will be handed out to all applicants.

 About Sheraa (Sharjah Entrepreneurship Center):

Launched in January 2016, Sheraa (Sharjah Entrepreneurship Center) is a platform that supports entrepreneurs. From strategically transforming ideas into reality, to effectively nurturing established businesses, to promoting networking opportunities with investors and stakeholders – it cultivates change-makers and builds a thriving entrepreneurship ecosystem.

Sheraa – ‘Sail’ in Arabic –  runs four different programs that are tailored to every stage of the entrepreneurial journey: Idea Lab, Pre-seed, Seed, and Series A.

Idea Lab breaks down an entrepreneur’s business model and ensures proof of concept. Pre-seed, consists of customized deep-dive sessions and interactive workshops on topics such as project management, rapid prototype testing, financials, pitch rehearsals, as well as personal and team strength training. The Seed program addresses a startups key milestones in the journey of growth, focusing on marketing channels and enhanced customer experience. Lastly, Series A is an in-depth program, helping advanced startups refine their strategy, internal processes, and external customer experience to ready them for the next stage of growth.

Sheraa, a non-profit government organization, is headquartered at the American University of Sharjah and hosts a thriving community of ambitious entrepreneurs. The second Sheraa hub, launched in September 2018, is located at the University of Sharjah.

Since its’ inception, Sheraa has successfully built a community of over 7,000 entrepreneurs and ecosystem players. Validated 300+ ideas through the Idea Lab, and graduated over 70 start-ups from the programs. In addition, Sheraa start-ups have generated over $19 million in revenue and raised over $14 million in investment.



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